Beyond the Glitz: Exploring Diverse Career Paths in Public Relations Across Industries

by Macy Barshick. 

Careers in public relations and advertising can seem glamorous depending on the industry you work in. Often, hopefuls in the PR workforce pick an industry that sounds “sexy.” Industries such as sports, fashion and entertainment are seen as more competitive and therefore more sought after. Industries like these are known as the “shiny bright lights.”  

But beware — don’t let these blind you from the world of opportunities in categories such as technology, health care, finance, hospitality, and more. Every industry needs help with communication and media, and you may have your eyes opened to more possibilities for future in-house careers in public relations! Here are some industries that you may find interest in: 

1. Health care and education 

Public health and public education campaigns are always necessary, and if you have a soft spot for contributing to the well-being of society, you may find lots of interest in these areas. Not to mention health care and education are industries with high job security. 

2. Tourism and hospitality 

Promoting destinations, enhancing experiences — whether it is for the frequent or rare traveler — unveiling new hidden gems ... ideas for creative campaigns seem endless! 

3. Technology and software 

The technology and software industries are constantly launching groundbreaking products. The Silicon Valley is known for innovation, and with every new startup and product, a “get-it-done” communication team is needed.  

4. Energy 

So, we have all heard of the BP oil spill, right? This industry often doesn’t realize how valuable their communications teams are. From sustainability and community outreach, to enhancing social media and web design, to crisis management and response, an industry like this one could be a great option for the jack-of-all-trades communications person. 

5. Finance and banking  

Finance and banking companies need a communication team for the essential roles of communicating with stockholders and issue advocacy. Moreover, they are instrumental in managing brand reputation and trust. 

These are just a few of many industries that may pique the interest of a young communications professional. Working in-house in these industries could lead you to a satisfying career — even if they seem out of the "shiny bright lights"! 

For more advice on the worlds of PR and advertising, check out the rest of our blogs here.