Bloom Nutrition, Social Media and Influencer Relations

by Helen Grace White

It’s no surprise that our world is getting more and more connected through the use of social media. With this continually increasing level of connectivity, a new method of marketing and product promotion has emerged: influencer relations. 

If your TikTok For You Page is anything like mine, it’s full of influencers posting about Bloom Nutrition’s greens powders. The jury is still out on whether or not the greens powder actually works, but the company’s sales and social media presence have skyrocketed. This tactic of creating relationships with influential social media presences is extremely effective, innovative and beneficial to a company. An ongoing relationship with an influencer encourages continual posts and promotion; this new method can be more effective than buyers viewing a one-time ad. 

Building organic relationships with these influencers is a key part of making sure the product gets continual exposure. The stronger the relationship is between your company and influencers, the more they will talk about your product or company. When this feeds into the relationship they have with their followers, you’ve tapped into their audience! Given that social media influencers can accumulate millions of followers, it’s safe to say these partnerships are a worthwhile investment. 

I think it’s pretty cool watching all the ways our world is changing – particularly in the social media realm. Influencer relations is such an effective method of company exposure, and it’s something that’s increased in the last few years. The next time one of Bloom’s loyal influencers makes a post using it, be sure to keep this in mind!  

To learn more about PR in practice, check out the rest of our blogs here. For more information on Capstone Agency, click here.