Embracing My Inner Starfish
By Molly Glus
As another year winds down, I find myself reflecting on my personal and professional growth through my time in Capstone Agency. I joined CA in September of 2019, and as I have passed my one year anniversary in the agency, I think I’m realizing that I was not as prepared as I thought I was to enter CA. I came from a background of being passionate about social media, but the amount of growth I have experienced over the past year has really opened my eyes to how much I have learned and how much more I can learn.
I vividly remember my first TeamAthon with my client team, Capstone Agency Communications. If you aren’t familiar, TeamAthon is a meeting at the beginning of each semester where the entire client team meets to plan out a large portion of content ideas. I was, quite frankly, petrified. I had no idea what any CA lingo meant, and didn’t understand my role on my client team.
Looking back, I am incredibly grateful for that moment. It opened my eyes to the world of opportunities and knowledge I was about to learn. Today, I am proud to say I have embraced so many roles. A year ago I had no idea what a content calendar even was, let alone how to format one; today I feel confident in creating content ideas and planning out our social media feeds on all platforms. I was able to play a role in kick-starting our CA blog and TikTok page to help showcase our incredible agency culture. Recently, I received the assistant marketing and PR coordinator position for next year’s CreateAthon, our annual 24-hour pro bono marketing marathon.
When reminiscing on all of the progress I made, I find myself constantly thinking about the term “starfish” we use so frequently in CA. Every semester, the department directors award a starfish award to someone who has done exemplary work or improved and shown confidence in their work within the agency. With my introverted personality, I never seek or want the attention coming from such an award, but I think the idea of being a starfish is something everyone should strive for. It’s about being confident. Being innovative. Being willing to grow. I am proud to say that is what I’ve done so far in CA.