“U Think” You’d Know What Our Day Looks Like … and you could if you read our blog!
By Tani Song and Katey Quinn
As two students who work on an anti-binge drinking awareness campaign, you think that the topic of alcohol would “consume” our lives. Truthfully, it does — although, in positive ways!
As media coordinators for the LessThanUThink (LTUT) campaign, our days are shaped around finding creative ways to earn media coverage and leveraging weekly social media trends to maintain relevance. LTUT is a student-generated campaign that utilizes humor to emphasize the negative consequences of college-aged binge drinking. From activating our social listening skills to posting on social media, here is a day in the life of a “LTUT-ian!”
Like many, our days start with waking up, drinking coffee, checking emails and spending a little too much time catching up on TikTok — for research, of course. We scroll through Twitter hashtags looking for trends on college-age drinking. Unfortunately, we find a lot of Barstool Sports, Old Row-type content. Then we finally begin the lengthy process of responding to our account executive, Colleen, and her numerous daily group chat updates. If you know, then you know.
Some weeks we have more to do than others. We recently have been going to bars and restaurants around Tuscaloosa and pitching our campaign to them. We have had a lot of success putting up posters and passing out stickers, all to bring awareness to a cause that affects so many. We also post on our social media channels and show off our strategic feed design.
We are college students on top of it all, so we attend classes throughout our days and complete coursework. But, being a part of this campaign is something that we are deeply passionate about and devoted to on a daily basis. It can be stressful at times, but the lively culture and immense support of our fellow client team members make it all worth the while.